Phone Detective

developer reveals plans FreshPlanet VIP membership, finding the best music and social functions

heard? More than 50 million people have played music social game by iOS, Android and Facebook since its launch in May 2012, and the game now has 20 million monthly active players.

These figures come from Nouzareth Mathieu, CEO of developer FreshPlanet SongPop. He was speaking at the Amsterdam Dance Event SongPop conference on the success to date and plans for the future.

The game is to guess song clips while they play, as soon as possible, challenge friends to guess quickly, as a musical version of something no Zynga - one of the hits other major mobile / social 2012.

Approximately 50% of traffic comes from SongPop the United States, the UK market with its second most popular according Nouzareth, adding that 68% of gamers are women and 32% men.

FreshPlanet happened "almost nothing" in marketing, with its growth comes from a combination of word-of-mouth promotion of the App Store, positive reviews and glowing recommendation by the CEO Facebook Mark Zuckerberg on the social network earlier this year.

Nouzareth said SongPop two key stakeholder groups: adolescents and young adults who are guessing current hits and old players guess the music of her own youth

"We have a large number of mothers play with their children as well," he said. "It has become a tool to generate the game with each other, and maybe get the girl discover the music they love to the mother, and vice versa. "

FreshPlanet is ready to work more closely with the music industry SongPop. An example. The company has launched a promotion in the game for the next round of Carrie Underwood, including playlist dedicated to his music

is the first in a planned series of lists artists mark, ending with full screen interstitial ads help fans follow the artists on Facebook and Twitter, or via a link iTunes, YouTube, Spotify and a ticket service.

iTunes SongPop also shows links to the players after each round of play "We handle a lot of traffic directly to iTunes," said Nouzareth. "We have become one of the largest subsidiaries of iTunes in the world today ... We manage a large number of Clicks:. Nearly one hundred miles each day "

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