Phone Detective

CEO, Rex Ishibashi in exploring the intersection of digital books and video games

book The world of applications is a crowded place, with traditional publishers are scrambling to developers and startups (and sometimes in collaboration with them) to explore the creative potential of digital books, and how make money from them.

Callaway Digital Arts was one of the most prominent books starting applications that split from the publisher of Callaway Arts & Entertainment in the early days of the iPad.

his first title, Miss Spider Tea Party, has received much attention, and since then the company has made application books for brands like Sesame Street, Thomas & Friends, Martha Stewart, while IFUND raising $ 6 million venture capital firm Kleiner Perkins.

In October 2011, CEO and founder Nicholas Callaway step aside for a role as creative director, to be replaced as CEO Rex Ishibashi. His background is in the video game industry, as president of the Japanese art electronics and CEO of the company name, ohai Games.

A line from the bottom of what is happening today in applications "edutainment" companies such as Broderbund and The Learning Company in 1980 and later, companies such as LeapFrog Enterprises focused on hardware and software. "Companies that have succeeded in the treatment of edutainment market, and creating real value brands," he said.

"Broderbund and The Learning Company has become a billion, in addition to firms, but then crashed and burned and are now smaller segments of larger companies. LeapFrog also had a evaluation before coming straight down. What we now have [wanted] is an ecosystem in which we can create educational entertainment products in a manner that is sustainable. "

far, Callaway has released 10 applications: three on the basis of the brand lifestyle of Martha Stewart, and seven of a mixture of IP applications and own brand for kids. Ishibashi first job as CEO was to decide whether the company should specialize in one of these two areas, or further exploration.

"We are confident that based on licensing agreements as our own IP, it will definitely be a major player in the market for children," he said. "As a start, the Emphasis is very important, so when I look in the market for children, not that many opportunities exist in itself, may be where we end up approach. But I'm a couple of weeks work, so we're still evaluating how range of our portfolio can be, among other segments. "

is an exciting time to be requests for children's books at the time, as companies explore how best to combine traditional narrative with interactivity, animation and gameplay. Peers start Mindshapes, Ideal binary Nosy Crow, Boca plays and everyone has their own vision of how these elements must be mixed together.

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Callaway

can be in traditional publishing, but the bottom line on the game board industry where the company Ishibashi see what happens in the future.

"We will play somewhere between books and computer games, to experiment and push further into the immersion experience starts to feel like gambling," he said.

So far, applications have been iOS Callaway only, as a number of editors of the book application - Media Oceanhouse rival is one of the few companies in this space on a regular book launches through IOS and Android applications simultaneously.

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