Phone Detective

David Perry, co-founder and CEO of Gaikai, sat with us during the Game Developers Conference last week online in Austin, TX. During the screams of the soundtrack of contemporary rock Expo floor, David let us mark the mysterious Gaikai is:

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"Basically, one of our founders, his name is Rui Pereira, came up with the name" Gaikai, "and I said, 'Oh my God, nobody will be able to say that no one will ever be able to explain that this is a bad idea "and, of course, not all of these conversations, what with all the other strange words that are there:. Google and Kodak, and, you know, photocopies

"Not all these strange things that are out there, so what's wrong with having a strange name? I took a marketing course in Texas, and they explained the concept of "marketing mystique" is actually good to have a difficult name to say, because it means that if you know how to pronounce, then you are in the club.