Phone Detective

Andrew Wilson, director of development for EA Sports, spoke at the Develop 2011 conference on an unusual business plan of the company for future games is considering: "[Wilson] raises the issue of Amazon 's Whispersync feature that customers download allows a digital book at one price and then read on what format they pay like from PC to phone and Kindle, without again for each platform. He suggested that EA Sports can finally move on the same model with its own games, too Provision of all his titles, FIFA and Madden, Tiger Woods PGA Tour Golf, connected to a fixed price on multiple platforms -. all of the same social gaming ecosystem \ "It's about handing over control to the player ' said he 'Ultimately, what we want to achieve this concept, where we said the barriers between the franchise John Riccitiello, our CEO, it seems like such a waste -.. We spend $ 20-40M making each of these games, but most players only ever play one, because the business model is an obstacle. So how about we presented a model where each player is all we do, without paying to go see that much more money. You 've got to realize that given the opportunity to play the consumer and they will bring their friends. '\'

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