Wednesday, October 20, 2010

postheadericon Study: Social Virtual Goods Sales Overwhelm Advertising Revenues On iOS

10/19/2010 Study: Social Virtual Goods Sales Overwhelm Advertising Revenues On iOS

A new study of iOS social games and networks shows in-app sales of virtual goods bringing in significantly more revenue than in-app advertising. The study, by mobile analytics company Flurry, found that in-app purchases have been the driving force in the explosive growth of per-user revenues for iOS social apps in the last year. Such revenues include an average of just uned $8 per user from virtual good sales in September 2010, according to the ...




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